Tuesday, July 3, 2018

Lead Lifecycle & Funnel Stages (Marketing & Sales)


Don Arceri | Chicago Inbound Marketing Strategist

Don Arceri | Digital Marketing | Chicago IL
MQL = Marketing Qualified Lead
SQL = Sales Qualified Lead
TOFU = Top-of-Funnel
MOFU = Middle-of-Funnel
BOFU = Bottom-of-Funnel